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Breathing Better Bay Area Air

Charging StationBREATHE CALIFORNIA is actively advocating for policies that promote clean air and improve lung health in our communities. Our Air Quality Improvement Initiative, Breathing Better Bay Area Air (BBBAA), has been a successful advocacy initiative for several decades. Our legacy of advocacy work includes the implementation of the 1970 Clean Air Act and the Prop 99 tobacco-tax in California. Breathe California has continued to amplify our communities’ voice to hit every level of policy implementation and we have consistently been a key advocate of landmark local, state and federal legislation. Our local team of policy experts advocates for air quality improvement in all nine Bay Area Counties.

Click here to see an expanded list of our most recent policy accomplishments.

We have formally sponsored Air Quality legislation 5 times at the state level and over the last five years alone Breathe California has participated in an average of:

  • 350 in-person meetings with policy makers each year;
  • 175 collaborative and collaboration meetings each year, including with the: Bay Area Clean Air Task Force, Bay Area Environmental Health Coalition, Global Warming Action Committee, Green California, Clean Air Roundtable, and Diesel/Freight Coalitions;
  • 45 formal public testimonies at hearings each year.

Breathing Better Bay Area Air utilizes multiple strategies and tactics to achieve its goals and objectives. Our advocacy approach includes:

  1. Thorough independent research, review and tracking of the development of Air Quality and Environmental policy at regional and state levels;
  2. Regular communication, both in-person and electronic, with Bay Area representatives and policy makers for all Clean Air, Climate Protection, and Environmental Health priorities;
  3. Active participation and leadership in local and regional clean air coalitions, including serving as Co-Chair of the Bay Area Clean Air Task Force;
  4. Policy development, including writing and sponsoring legislation and local ordinances, providing technical advice and assistance, and providing in vital public testimony;
  5. Mobilization of residents through our policy development training, E-Advocacy network, social media, events, and press conference participation.

Our most recent local and regional Bay Area air quality focused accomplishments include:

SB 32 (2016)
Testified in support of SB 32 (Pavley) and signed multiple coalition support letters to successfully require the state to cut emissions at least 40 percent below 1990 levels by 2030.

SB 180 (2015)
Worked to pass SB 180 (Jackson), which died in Committee, but would have updated the Emission Performance Standards for new power plants in California to reflect the state’s long term greenhouse gas reduction targets and eliminate a loophole which allows the construction of inefficient plants in the current policy.

Charge Ahead California Initiative (2014)
Worked collaboratively to support and pass SB 1275 (De Leon) – the Charge Ahead California Initiative –creates an enhanced fleet modernization program for the retirement of high polluting vehicles.

BAAQMD Metal Melting Rule (2013)
Leading role in technical development of rule, which will reduce pollution near major metal melting foundries in impacted communities

BAAQMD Cement Kiln Rule (2013)
Significant advocacy at BAAQMD to reduce PM2.5, mercury, and other toxic metals at Leigh Cement Plant in Cupertino

Metropolitan Transportation Commission/Association of Bay Area Governments Plan Bay Area (2013)
Participation in coalition with allied groups to support public health interests in development of regional transportation plan, which implemented strong greenhouse gas reduction targets

Some of our key air quality and climate protection collaborative partnerships include:

  • Natural Resources Defense Council
  • Sierra Club
  • Union of Concerned Scientists
  • West Oakland Environmental Indicators Project
  • Bayview Hunters Point Community Advocates
  • Transportation Solutions Defense & Education Fund (TRANSDEF)
  • Regional Asthma Management and Prevention (RAMP)

Click here to see an expanded list of our current collaborative partners.

Additionally, as a community-driven grassroots organization, we solicit and welcome input from our community members who often have the most innovative and useful ideas for necessary legislation and policy change.

We have seen many successes, but there is much more to do. Lung disease is now the 2nd leading cause of death in America. Working together we can confront these challenges as we strive for a world free of lung disease. We invite you to join us!

Join Our Advocacy Network

Become a Breathe California Advocate today! Send letters of support about key environmental and health issues to your local and state legislators

Learn more about our breadth of advocacy work in our other areas of focus:
Tobacco Control | Asthma | COPD